SEM - India Scenario

Indian scenario for search engine marketing is very enthusiastic. In fact in India, in many verticals Indian companies are relying on SEM. As per Statistics this industry is going to touch $25-30 Billion worldwide and businessmen are looking this industry as great opportunity. In India Internet Density is increasing very fast.

Many Media agencies are working in India as Off Shore partner. In fact, Indian agencies are shaping this opportunity again  into  Business Process  Outsourcing  arena. There are 10  odd number  of companies  are  operating  at its full  strength  in this industry as compared to USA having 1000 of companies.

There are many factors which influences the SEM Industry.

1. Internet user Density

2. Cultural Values ( refer VALS Model)

3. Purchasing Power Parity

4. Credit Facilityhttp://weblogs.hitwise.com/heather-dougherty/2007/12/alternative_online_payment_gro_1.html

We can analyze where US  &  UK  market  is going  in respect  to credit  policy.

In fact these factors matters the most in every walk of business.