Archive for the ‘PPC’ Category

In India there are four to five online media companies which are operating on greater level.

I would like to share a trend in India in Online Media sphere.

Most of the big companies having headcount 100 - 200 are producing new islands.

Some smart delivery heads, VPs, are opening their own companies. I have seen some companies taking birth in this sector.

Search Avenues, Resultrix are one of them. I personally feel that though these new companies are not as much branded

as big companies but they really produce the result, which is more important in Online Media field. The dynamics of this field is changing so dramatically that every MD’s of big companies are filling their strategic position from altogether diffrent field.

There are few companies which has 2-3 projects are really performing better than bigger brands.

The expertise of SEM, SEO, PPC, Web Anlytics are not now arcane things for even midle level employees of the companies. In nut shell i would like to sum up ” India is now in great transformational phase of Online Media.

Indian scenario for search engine marketing is very enthusiastic. In fact in India, in many verticals Indian companies are relying on SEM. As per Statistics this industry is going to touch $25-30 Billion worldwide and businessmen are looking this industry as great opportunity. In India Internet Density is increasing very fast.

Many Media agencies are working in India as Off Shore partner. In fact, Indian agencies are shaping this opportunity again  into  Business Process  Outsourcing  arena. There are 10  odd number  of companies  are  operating  at its full  strength  in this industry as compared to USA having 1000 of companies.

There are many factors which influences the SEM Industry.

1. Internet user Density

2. Cultural Values ( refer VALS Model)

3. Purchasing Power Parity

4. Credit Facilityhttp://weblogs.hitwise.com/heather-dougherty/2007/12/alternative_online_payment_gro_1.html

We can analyze where US  &  UK  market  is going  in respect  to credit  policy.

In fact these factors matters the most in every walk of business.