Archive for February, 2008

(NIT Durgapur Welcoming The Participants for Aarohan 2008)

Analytics summit at the NIT Durgapur campus went well along side their technical festival, Aarohan. It was a fantastic day, Feb 15th, when students, professors and Industry leaders sit together and talk about Analytics.

(Stage Set for Aarohan and Analytics Summit)
The competition on the Business Case studies sponsored by Marketelligent went well and students gave their views on either of the two case studies.

Events that happened:
1. Speak on Retail Analytics by Bibek Karmakar from Wipro.
2. Future of Analytics Industry in India and World, from Anunay Gupta, COO, Marketelligent.
3. BI Tools Distribution to all participants from Salford Systems
4. Fight for Consulting Space, a comparison of Management Consulting, Market Research and
Analytics, from Bhupendra Khanal, Sr. Consultant, Marketelligent
5. Other speeches and case study presentations from Students.

(Anunay with his Presentation)

(Bhupendra with his talk)

(Bibek Karmakar presenting Retail Analytics for Wipro)
Major take-aways from the NIT Summit.
1. India is a virgin market for Analytics.
2. People don’t understand Analytics but are very receptive.
3. The player which teaches Analytics, teaches the mass and with speed will lead the Industry.

(Lokesh, the man behind the Summit)

Some pitches for download.
1. Case Studies 1
2. Case Study 2
3. Presentation : Fight for Consulting Space
4. About Marketelligent

(Relaxing after the summit; Ranjan from AdapChain and Hanumesh from Satyam Software)

(Sponsors Marketelligent and Salford Systems; partnership that made the Summit Happen)

Today I was going through the Google Trends and I happened to search for keyword “Business Analytics”. The result surprised me.

The keyword is frequently searched in India than US. And more to that 4 Indian Cities top the chart for frequently searched destinations. The picture will say more.

Top 10 Countries.

Here goes the list of Top 10 Cities.

He

Economic Times: India is fast becoming Google’s delight. Google India has already become the second-largest operation for Google worldwide in terms of employee numbers. The Google operations in Gurgaon, Bangalore, Mumbai and Hyderabad put together, make for the highest number of Googlers outside the United States. India has also emerged as the highest growth market for Google in terms of advertising revenues.

“India is a very important part of our operations, globally. We have had a large engineering and operations presence through the R&D centre and global sales & support centres in India. But, the focus in the recent times has been to ramp up the market-facing capabilities for servicing the Indian market. This part is expected to clock the highest growth for Google India in the coming quarters,” said Google India Managing Director Shailesh Rao.

The Google team in India is also concentrating on developing non-Hindi and non-English capabilities for mobile device users. “We are looking at ways to provide information to users who are usually challenged with respect to access by providing transliteration capabilities while they are on the move, just as we have done for our online products.”

Last year, dovetailing its development effort with the Indian requirements, Google extended the reach of its products to non-Hindi and non-English speakers by offering transliteration capability on blogger, search and also on Orkut.

“The strategic importance that Google attaches to its India operations is fairly obvious given that there are few countries that have the growth profile and the scale or the structural opportunity as is presented by this one country. It is the largest democracy where sharing of information is centre-stage. With the youth demographics of this country, everything is centered around knowledge and sharing of information. That is precisely the need that we are here to satiate,” said Rao.

Source: Economic Times